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When Toyota GB decided to modernise their entire Dealer Network from the traditional style of premises (left) to the new Toyota Retail Concept (bottom two pictures) they asked comm:HQ to design a communications package to inform the Dealer Principals and their staff of the business benefits of this sizeable investment. |
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Working closely with the Toyota management team, comm:HQ created a video communication featuring lively interviews with dealer staff and Toyota management, all linked to printed support material. |
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This entertaining endorsement of the new premises and the new way of
conducting business, called the Toyota Experience, helped convince many
owners of businesses that this exciting new strategy was the key to a more
successful and profitable future. |
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