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When Coca-Cola held their annual shareholders' meeting at Madison Square Gardens, comm:HQ was part of an international team that created 14 films to communicate the company's latest marketing strategies as well as its key achievements of the past year. |
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Held in New York City as a real display of support after the September 11th atrocities, the Madison Square Gardens meeting included live guests such as Muhammed Ali, Bon Jovi and 6 Olympic Gold Medal winners, with film endorsement from Robert Redford, Spike Lee, John Bloomberg and the President of the IOC. | ||
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The result was a spectacular mix of film, stage show and
business meeting, where both institutional and individual investors had the
opportunity to witness the success of the Coca-Cola management team and
staff. next |
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